Ali Edwards

Memory Keeper

Ali Edwards’s passion resides in that very special place where the stories and images of life intersect. Her work includes blogging, teaching, writing, photography, and memory keeping product design. 

My personal practice is…..

Memory keeping – combining photos and words that document the stories of our lives.

How did you discover your practice?

I started scrapbooking (memory keeping) in 2002 when my son was 11 months old. I wanted to make a baby book for him and it took off from there. That said, I’ve always been a very visual person and have always loved seeing the ways in which type and images interplay.

How frequently and how long do you practice?

This is now my job so I do things related to my memory keeping practice most days. This could be photographing, writing, creating scrapbook layouts, etc. These days it also includes the business side of things like payroll and billing.

What’s something that gets in the way of your practice and how do you move through it?

I work from home so the things that tend to get in the way of my practice are the stuff of life: sick kids, a broken furnace… Another big thing that gets in the way for me is procrastination like surfing online versus actually creating, or spending way too much time planning and too little time executing.

What supports you in staying commited to your practice?

Block scheduling is working really well for me now. In my office we’ve established specific blocks of time for specific tasks (such as Monday mornings from 10-noon is new product design and Thursdays after lunch is time set aside for completing unfinished projects).

What role does practice play in your work?

My practice is my work.

Describe someone you know whose practice inspires you.

I’m inspired by anyone who has a really strong commitment to their practice. One of the first people that comes to mind is Leo Babauta from Zen Habits. His practice of simplicity and the way he has run his business is inspiring.

A practice I’d like to explore is…

I would love to get back into swimming again. I grew up swimming competitively and I loved it. I sit and watch my kids in swimming lessons and wish I was in the water too. I’m looking for a way to make that happen with my current schedule.

Anything else you’d like to share about practice?

I recently made a comment in my One Little Word® workshop to one of the students who was expecting to be perfect at something from the very start. My comment to her was that she was practicing and that there are so many things in life we simply don’t know how to do without practicing.

Learn more about the wonderful world of Ali Edwards here.