Jeff Klein

Jeff Klein

Activator, Author, Producer & Process Facilitator

As CEO of Working for Good, Jeff Klein activates, produces and facilitates mission-based, Stakeholder Engagement Marketing™ campaigns and Conscious Culture development programs.

My personal practice is…….

To be honest, I have various practices, as I see practice as a vital, life-enhancing aspect of living. I’ll focus on two for now.

  1. Breakfast
  2. Surfing

How did you discover your practice?

  1. Breakfast: I began to focus on eating consciously (that is, to paying attention to what I eat – the type and quality of the food, its sources, etc) in my late teens. After years of playing with different approaches to breakfast, which I consider the key meal of the day – providing the fuel, tone and energy to get the day rolling) sometime about 7 years ago I started making a smoothie with a coconut water base, avocado, kale, various fruit, ginger, cayenne, raw cacao, flax or chia seed and a multi-mineral powder. From that simple trail began what is now a daily practice.
  2. Surfing: One day as I was approaching my 52nd birthday, while I was body surfing (a fairly regular practice at the time), I looked around me at the surfers and said to myself “if I don’t do this now, I will never do it. And that is not OK.” A few months later I travelled to Hawaii to visit my sister-in-law and niece, and to take a surfing lesson. The next day I rented a board. A few days later upon my return home I bought one, and I have been surfing more and more since then, nearly every day now. It is an extraordinary multi-dimensional practice for body, mind, spirit, that continually teaches and reminds me lessons of life, connectedness to self and other, and moving with nature.

Why do you practice?

To connect with life in its various dimensions – self, other, nature and flow.

What’s something that gets in the way of your practice and how to you move through it?

  1. Breakfast: very little gets in my way. I often travel with a blender or arrange for one on the other side. I bring my powders and arrange to get the other ingredients in advance or upon my arrival.
  2. Surfing: Given that I just moved closer to the beach, I can make it to surf nearly every day, one way or another. If other aspects of life – work, parenting etc – or conditions inhibit my daily practice, I get back to it as soon as I can. I pay attention to the surf conditions (tide, swell, weather, etc) and without creating drama or tension, arrange my schedule to facilitate my surfing practice.

What supports you in staying committed to your practice?

They feed me and enhance my life so much it is a “no brainer!”

What role does your practice play in your work and life?

  1. Breakfast: provides fuel for the journey and a daily experience of embodied attention to self-care and nourishment
  2. Surfing: clears the body-mind, energizes, stretches my capacity and my understanding of what I am others are capable of, reinforces humility – the ocean will always have the upper hand and keep you in line, expands perspective, connects me with the beauty and power of nature, teaches lessons about observation, positioning, right effort, timing, balance an flow, as well as about responding to danger and recovering from disruption

Describe someone you know whose practice inspires you.

My 68-year-old friend Garth Murphy has taught me immeasurably about surfing, which he has been practicing since he was 4. His clear technique, patience, ease and grace inspire me.

I am also inspired by so many people I watch surfing who teach me lessons big and small from their understanding and technique.

A practice I’d like to explore is….

While I have a pretty full palette of practices right now, and decades of exploring practices, I think I’d like to explore refined vegan cooking some day.

Anything else you’d like to share about practice.

That which we persist in doing becomes easier for us to do.
Not that the nature of the thing itself has changed
but our power to do it is increased.”
~ Ralph Waldo Emerson

Jeff served as Director of Marketing and Business Development for Conscious Capitalism, Inc. and producer of Conscious Capitalism events. He authored the award-winning book, Working for Good: Making a Difference While Making a Living and, It’s Just Good Business: The Emergence of Conscious Capitalism & the Practice of Working for Good. He served as Executive Director of and producer of Being Human events. He also surfed just about every day.

The community-at-large suffered a profound loss when Jeff passed away unexpectedly in June of 2014.  Jeff had the first interview posted on this site and was a tremendous support.  We miss him deeply and are honoring his memory by remembering that “the process is the product.”